Case Study: Qone

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Brand consultation, web development, UI & UX desgin, graphic desgining

Client

Vikas Kapoor

Project

QONE

Introduction & Challange

QOne is a fabric manufacturing company and has been in the business for 10+ years. They supply top-quality material to popular brands like H&M, Uniqlo, and many others. They wanted to set up a new D2C customer platform and sell their products, so they decided to design and manufacture on their own and sell it across marketplaces.

The challenge they faced was that they didn’t have an individual brand presence. They wanted to build a D2C brand that would attract customers to buy from them. Additionally, their website at the start of the project was neither attractive nor user-friendly. The selling website of any brand must be appealing and easy to use for the user. A company’s website plays an integral role in the brand image and sales of the business.  

your health. The O in the middle of the brand logo represents a target, a determined eagle eye, or a plate acting as a meal replacement. We conveyed the founder’s vision through the brand logo without saying a sentence.

Following a cost-conscious approach, we designed a user-friendly and all-party(owner, logistics, banking & customer) integrated eCommerce website for Snack-O-Fit. Besides this, we ensured the safety and legal aspects with lab testing, FSSAI regulation, safe bar & box packaging, and hiring a logistics partner for delivery in pan India.

As promised within 6 months, we delivered beyond expectation. Together with an eagle eye, we built a brand with a fully functional website reflecting the unique flavour profile of each bar. A brand that appeals to its target audience.  

BrandMe OUT did a competitive analysis for Shopmasq and formalized a strategy for them. We helped Qone to get its product concept right and build a powerful brand image. Their products targeted the masses with premium quality products at an affordable price but had challenges communicating the same. We helped them showcase themselves as a luxury brand by revamping their website and social media platform. BMO consulted Shopmasq on their Instagram and changed it to be visually appealing, organised, and user-friendly. Shopmasq has an A+ listing on Amazon with proper images of its product design and conceptualization. We have also built them a referral and loyalty program strategy so that they can make a community of loyal customers who get rewards when they purchase. Their website has aesthetic visuals and product images, so the model shoot also appears when you hover over them. We build their brand in such a way that their sales would increase.

We were called in the middle of the project to develop their brand. There is no doubt that the quality of the product matters the most while trying to sell something, but if you don’t have a brand, then you may not be able to expand after a certain point. We were glad to bridge this gap for MasQ and act as partners in building a compelling website and brand strategy for them. 

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